Increased levels of targeted web traffic is just one part of the digital marketing process and should only be the beginning of your strategy. You then need to improve the user experience to increase conversion rates.
Why invest time and money in increasing visitor numbers to your site if those visitors leave without converting?
We will analyse your website analytics data, gather user feedback and conduct extensive market research to make informed recommendations for testing key elements of your site. The objective is to ensure that your website meets the needs of your users and you make it as easy as possible to interact with the site.
Whatever your objectives are, from lead generation to transactional websites, our methodology is tailored to your business.
A blend of qualitative and quantitative research, feedback from users and insight from web analytics helps us identify why your visitors aren’t converting. Spotting areas in which your site underperforms means we know where opportunities for improvement lie.
Based on those opportunities, we piece together solutions in order to specifically target a higher conversion rate. Our recommendations are prioritised by the expected level of impact, meaning we’re focussing on what will benefit your business most.
Using tried and tested tools and software, we build variations to run split tests on your website, ensuring we keep in line with your brand and take into account existing style guidelines. Some visitors see the original, others see the new variation.
Our Google Analytics integrated monitoring software means we can see which variation converts better. When the test reaches statistical significance, with +95% confidence, the winning variation is launched permanently to continue to push for that higher conversion rate.
The more we test, the more we learn. Conversion Rate Optimisation is an ongoing process and while we’re working to increase online conversions, we reveal more and more about your customers and what makes them tick.