Paid Search & return on investment go hand in hand. There is no other advertising channel that you can measure return on investment as accurately as you can on the search space. And there is no other channel where you can scale the return on investment so precisely. We adopt best practice PPC methods to ensure we get the most out of your Paid Search campaign.
With so many companies offering ‘PPC Services’ it can be difficult to tell who will actually manage your campaign effectively. We have a portfolio of happy clients, a suite of leading tools and, most importantly, a long list of tangible results. Challenge us to introduce you to one of our clients for whom we have delivered exactly what you’re looking for and we’ll be happy to oblige.
PPC Full Service
We use competitive intelligence to benchmark your brand against your competitors and to audit your environment. Then we set out to gain you more market share and to devise a strategy bespoke to your website and your market place.
With access to a database of approximately 1 billion keywords, we identify keywords across the whole customer buying cycle, analysing and segmenting them into core target groups.
We determine exactly how your campaign should be targeted; from location and language to devices and search engine selection.
We test multiple ad copy variations to determine which ad will drive the highest possible click-through and conversion rate. We also run ad extension testing to calculate the true value of the search engines’ latest functionality.
Keyword generation is not a one-time occurrence, it is ever-evolving. As the search landscape is constantly changing, new search terms and customer behaviour needs to be capitalised upon.
Filters & rules allow us to influence bids at keyword level. We develop complex, customised optimisation systems to ensure our target ROIs are achieved at the most granular level possible.
Full Service includes:
- Campaign healthcheck
- Competitive research
- Strategy & tactics
- Keyword generation
- Campaign targeting
- Adcopy creation
- Creative testing
- Adcopy extensions
- Bid optimisation
- Click path analysis
- Equity weighting
- Architectural structure
- Match type / keyword mining
- Day parting