Paid Search (PPC)

Paid Search & return on investment go hand in hand. There is no other advertising channel that you can measure return on investment as accurately as you can on the search space. And there is no other channel where you can scale the return on investment so precisely. We adopt best practice PPC methods to ensure we get the most out of your Paid Search campaign.

Proven Results

With so many companies offering ‘PPC Services’ it can be difficult to tell who will actually manage your campaign effectively. We have a portfolio of happy clients, a suite of leading tools and, most importantly, a long list of tangible results. Challenge us to introduce you to one of our clients for whom we have delivered exactly what you’re looking for and we’ll be happy to oblige.

PPC Full Service

Competitive Research

We use competitive intelligence to benchmark your brand against your competitors and to audit your environment. Then we set out to gain you more market share and to devise a strategy bespoke to your website and your market place.

Keyword Generation

With access to a database of approximately 1 billion keywords, we identify keywords across the whole customer buying cycle, analysing and segmenting them into core target groups.

Targeting

We determine exactly how your campaign should be targeted; from location and language to devices and search engine selection.

Adcopy

We test multiple ad copy variations to determine which ad will drive the highest possible click-through and conversion rate. We also run ad extension testing to calculate the true value of the search engines’ latest functionality.

Campaign Expansion

Keyword generation is not a one-time occurrence, it is ever-evolving. As the search landscape is constantly changing, new search terms and customer behaviour needs to be capitalised upon.

Optimisation

Filters & rules allow us to influence bids at keyword level. We develop complex, customised optimisation systems to ensure our target ROIs are achieved at the most granular level possible.

Full Service includes:

  • Campaign healthcheck
  • Competitive research
  • Strategy & tactics
  • Keyword generation
  • Campaign targeting
  • Adcopy creation
  • Creative testing
  • Adcopy extensions
  • Bid optimisation
  • Click path analysis
  • Equity weighting
  • Architectural structure
  • Match type / keyword mining
  • Day parting
  • Reporting

Mobile Websites

The growth in mobile browsing and content-demand has been incredible over the past year. We can create and execute your mobile search strategy to keep you one step ahead of the rest.

Mobile PPC

Get Mobile with Mobile

Mobile PPC, like desktop PPC, is the management of sponsored results or adverts, within mobile search results pages, such as Google.

Mobile advertising is a must for any business, to ensure continued reach. Working on a pay-per-click basis, each advert, like desktop search, contains a headline, a description and a telephone number and / or a link to the website being promoted.

Mobile ad formats, coupled with the limited space on mobile devices for results to be displayed, demands skilled copywriting, optimisation and keywording to ensure you receive maximum coverage at a highly efficient cost.

It pays to have a Mobile Site

Many mobile search users are utilising their mobile for instant results, whether it be to get up to date train times or to send flowers to a loved one. One thing that resonates across all actions on a mobile is ease.

It is imperative the mobile customers are able to navigate to the site they want quickly and the content within the site. That’s why we firmly believe every website should have their own mobile site, giving users less information but a much quicker rout to conversion.

We will happily advise you on your website or even create some mobile landing pages for you.  We know how to ensure your mobile site is a highly converting mobile site.

Pay-per-Call

Pay-per-call is a simple way of enabling customers to reach you quickly. Mobile, in general, demands more urgency from the time-conscious mobile searcher.

Pay-per-call enables you to embed a trackable phone number on your website or even within your mobile advert meaning the user doesn’t even have to click to your site to convert.It is easy to set up and, aside from helping to facilitate a smoother user journey, it also enables calls to be tracked back to the click source and onwards to the conversion.

Mobile Protect

Are you leaking Traffic?

Did you know that at any one time, a user is searching on your brand terms, yet 30% of those users are not clicking on your advert. They’re clicking on your competitors’ sites instead.

We can run a simple check for you, through Hitwise (search competitive intelligence platform), to show you exactly how much of your brand traffic – yes searches whereby users are looking for your site – is being leaked to the competition on mobile.

Branded Landing Pages

Ensuring you’re in control of your online estate is an essential part of your digital strategy. The open nature of the search space allows for fantastic opportunities but also leaves you exposed to competitors and resellers muscling in on your territory.

Our experience in dominating search landscapes means we can knock pretenders aside and keep you firmly in the top spots. We have a long track record of success in supporting existing campaigns or chasing the competition away with superb mobile brand landing pages and microsites.

Proven Results

We have a portfolio of clients, a suite of leading tools and, most importantly, a long list of tangible results.

We’ve worked with a range of clients for whom we have delivered exactly what you’re looking for and we’ll be happy to help you with similar outcomes.

Mobile Leadgen

Short-term, tailored Campaign Management

Whether you need to generate online registrations, build up an e-mail databases, or encourage online users to engage offline, we have a mobile solution that fits. Lead generation is a cost-effective and efficient way to reach prospective new customers on-the-go and you only pay for each lead we deliver.

Whether you’re running a short term campaign or have a longer-term goal, through Search, Social and Mobile Marketing, we can quickly devise a strategy to meet your campaign needs.

Leadgen Services:

  • Customised campaign management
  • Reliable tracking & reporting
  • Data capturing
  • Mobile lead generation solutions
  • Website creation
  • Social lead solutions

Website Design

We approach each website build with intense planning and preparation. Research is vital and we take the time to look at your competitors, learn from them and beat them by delivering a site that converts.

We build great looking sites but what’s most important for us is that when people come to your site they take ACTION. To do this we assess the goals for your business and build them into the fibre of your design.

Our years of proven experience in search management means we are driven by results in all aspects of our business.

From the initial design concept, our marketing team and designers work closely to ensure that your website design is optimised for search and conversion.

SUCCESSFUL E-COMMERCE

Are you looking for a user-friendly e-commerce website capable of handling up thousands of products?

All our e-commerce websites operate to maximise customer retention and conversion to sale. We use a tried and tested ‘check out’ process which adheres to industry ‘best practice’ to ensure each purchase is completed smoothly.

CREATIVE BRILLIANCE

We only hire designers who are prepared to push the boundaries on design and who are passionate about delivering unique illustrations for your business.

Our goal is to bring your brand to life online. Our web development team adapt to changing trends in design in the digital world so that your business remains ahead of the rest. We work to inject creative, dynamic and innovative touches to keep your site fresh.

We use a variety of proven platforms to offer sensible solutions for your business.

OUR WEB SUCCESS PROCESS

1. Review search data:
What terms are driving people to your current site? We carry out detailed keyword research around your business to ensure that the most highly searched terms are embedded into your content

2. Review Analytics data:
Our marketing team assess pages have relatively high bounce rates? These pages should be prioritised in the design process.

3. Complete Design Brief:
Identify Personas and their likely reasons for visiting your site. We assess the goals of your website and what action you would like users to take.

4. Build wireframe:
We create a blueprint of your homepage which will highlight your USPs.

5. Design concept:
Our graphic designers use their ingenuity to customise your homepage.

6. The content
Our marketing team step in to improve the conversion rate of your copy.

7. The build
Finally,we hand over to the developers who work their magic to create your site.